Mapping China's Urban Middle Class

In early 2009, the number of Internet users in China passed 300 million. What's more, the number of Chinese blogs is estimated in the tens of millions. This makes the Chinese blogosphere the largest available source of information on the growing Chinese middle class. Our strategic partner and international think tank and consulting firm, Kairos Future, is starting an exciting project to map the Chinese middle class and the rapidly growing number of online Chinese.

Through a combination of nethnographic blog analysis and quantitative surveys Kairos Future will be able to break down China's urban middle class across different demographic groups and regions and analyze its views on a variety of issues, including work, consumption, family, housing, education, technology, and lifestyle. The results of this exclusive research will be critical for any company looking to understand where one of the most important consumer and talent markets in the world is heading. To become a corporate research partner with Kairos Future or for more information on this project and others, please contact a member of our Interchange Group team.

To register for this week's webinar, "Future Workforce: Millennials in a Global Context," featuring research from Kairos Future's Global Youth Study, click here.

Oct 22 Webinar: Future Workforce – Millennials in Global Context

Information about generational differences in America abounds, but today's talent marketplace is global. As our workforce ages, U.S. and multinational companies alike will be faced with the challenge of recruiting and retaining younger employees with very different attitudes toward work and life. Understanding how American Millennials (born 1981-2000) compare with their international peers will have a profound impact on the way employers plan for and manage their talent in the next decade.

Based on exclusive research in 17 countries from Kairos Future, this 1-hour webinar will present critical findings about American Millennials in a global context and offer workforce planning and talent management strategies to create a competitive advantage for the future. Learning outcomes include:

• Education and competence level comparisons of U.S. Millennials with their international counterparts
• Contrasts in career orientation and entrepreneurialism among young workers around the world
• National differences in attitudes toward job security and willingness to work abroad
• Strategic considerations for workforce planning professionals
• Talent management priorities to balance current economic realities with future labor needs

* This webinar is approved for 1 hour of PHR/SPHR strategic management recertification credit.

CLICK HERE TO REGISTER